Social media campaigns are essential elements of effective branding and advertising. Whether you’re launching a new product or spreading awareness or bringing in new customers/business partners to your business, social media campaigns are the key.
What is the campaign
Putting it in one line, the social media campaign is specific goal-based content published in social media to best engage your niche for desired results.
And yes it must have goals which are specific, measurable, attainable, relevant and time-bound (SMART)
GOALS & OBJECTIVE
Objective or purpose is the base for setting goals of your campaign in other words what exactly you desire to achieve through your campaign. Do you wish to lead and conversion or want to increase social media followers? Generate more buzz online? Accumulate brand mentions? The first step in the process is to outline what you want the campaign to accomplish. Find your focus and identify how your social campaign will help you achieve your business goals.
Note: Ensure your goals are measurable and you have defined metrics to measure the campaign response.
The Prospects: research your ideal prospect for better engagement. Know their interests, pains, problems, obstacles, habits, likes, dislikes, motivations and objections to engage the best for motivating them to take action as per your desired objective
The competition: Research Your Competitors, what campaign they are running, and the response they are getting from it. Analyze their profile and post having a good amount of engagement, it will give a basic idea of the type of content your target audience wants. Also, observe the lacking where you can have the edge above your competition.
Once you are done with your research on prospects and competitors you will be having sufficient information for developing the engaging content for your target group(prospects). Make sure that you are tailoring content to your target demographic. Your content must add value and should be intriguing enough to trigger the emotions of your niche and motivate them to take the desired action.
ENGAGEMENT & DESIRED ACTION
One of the most important things you can do to improve your campaign’s social ROI is to engage with its participants. Keep a track and make an effort to “like” and “comment” on all positive submissions. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand. And yes respond to all queries in real-time that’s what presents customer service demands.
In case you wish to direct them to your web page for lead capture and conversion make sure you are ready with a landing page that has the required information with a user-friendly layout. Anyone visiting your landing page should easily collect the required info and take the desired action with comfort else it will go waste.
Always have a budget for your campaign as it helps to outreach the prospects who are not in your network but can be your future customers/clients. With a budget, you can widen your campaign reach
ANALYSIS AND ADJUSTMENT
Keep a track of your campaign, and adjust it accordingly for taking the best out of your campaign and your invested budget.
The ongoing analysis gives you ample time to do the necessary adjustment so that your energy and money are wisely used and you get the desired results from your campaign.
On completion measure both quantitative and qualitative results. By analyzing your campaign’s submissions, you will be future-ready with more effective campaigns
All the best!